Nomad Travel

Project Description

The idea behind Nomad was to create a company who provided essential services and guidance to clients to are interested in taking a journey. I started with the name and logo concept. Nomads were early tribespeople, who still exist in some form today. They never remained in an area for long, always moving wherever resources could be found. I believed this concept, and the nomadic head figure I created, combined themes of adventure, courage, and wonder.

This is what the brand centers around; flowing adventure. The colors came from the idea of not having just one solid color being the primary, but to allow a mixture of flowing bright ones, especially against darker blues and grays. I also wanted a way to customize the logo according to the various countries that clients would visit. The logo allowed for the colors to be customized to the color way of each country’s flag.