Project Description
Inquisitive Minds is a tutoring company that offers exceptional educational services to elementary, intermediate, and high school levels. The challenge behind this identity was creating a brand that appealed to a more mature audience, since they are the paying customers. Most educational services are visually branded to appear child-like, which limits their professional integrity.
The concept behind Inquisitive Minds is the developing a brand that encourages those who are curious and aren't afraid to raise their hand in class. The logo blends this idea by portraying a lightbulb, which represents a working mind, and a question mark.